The relationship

Market

• Attribues
  • Needs
  • Customer segment

Business (inside market)

• Attributes
  • Marketing
  • Cashflow
  • Profit-loss
  • Ideas
  • …
• Service
  • Attributes
    • Customer journey
    • Customer care
    • Payment/ subscription
    • …
  • Product
    • Attributes
      • Feature
      • Manual
      • Solution
      • …
    • Software
      • Epic
        • Stories
          • Tasks
      • Scrum
      • Architect